Privacy Policy

This document is intended to clearly set out AlEdAl's personal data policy, but if you have any concerns please get in touch with our data protection officer by emailing


Why we collect your personal data

  1. To process your registrations for any courses or events and to deliver those services to you.
  2. To send you information regarding the course or event on which you are registered (or have registered interest in).
  3. To process the sales of products and services you have purchased from us.
  4. To manage any account(s) for providing our online services so that: We can provide you with the relevant products and services, You can access relevant course materials, We can fulfil our services and communicate with you about them, To verify your identity.
  5. To carry out research to better understand your requirements on the relevant products and service.
  6. To personalise, report on and improve the services and products we provide to you, and to provide you with the best customer service experience.
  7. To send you marketing communications including information about our qualifications, upcoming events and links to our websites.

Other legitimate interests

When we send you news regarding our products we will do so on the basis that we have your consent. However, to allow us to provide the expected level of service we believe we have legitimate interest to process your personal data so that we can:

  • Improve our existing product range and services.
  • Provide you with a best in class customer service experience.
  • Protect you as our customer, our employees and our business.
  • Understand your likes and dislikes, what services you wish to hear about and how best to contact you to inform you about them.

What personal data we collect

We may collect the following information about you:

  • Your name, date of birth and contact details - this could include your postal address, telephone numbers and email address.
  • Purchases and orders made by you.
  • Your payment card details (which are encrypted) when you purchase any products or services should you pay for one of our products over the telephone, your card details will not be recorded and kept by AlEdAl.
  • When you set up any account with us, your login credentials.
  • Your marketing preferences.
  • Your correspondence with us.

How we collect your personal data

When you directly provide it to us directly through registration for a class or filing out a form requesting newsletters or a reply.

Sharing your personal data with third parties

For us to provide you with services and goods from our curriculum providers, we must on occasion share some of your personal data with these approved third parties, however we make sure that your personal data remains secure at all times.

When do we share your personal data?

With core service providers to enable our business to function like our email marketing services,  banks and credit card processors,  mailing and courier services for the delivery of course materials and awards. 

With law enforcement agencies and regulators when required to do so by law.

What personal data do we share?

We need to process some of your personal data to fulfil your registration on any events or courses. Specifically, we share your name, email, date of birth and gender with WSET for registration of exams and online courses. We will share your payment details with our bank or clearing house so that we can process payment for your purchases or orders

How do we keep your shared personal data secure?

Every company we work with is required to have a contract with us that clearly describes how your personal data is kept secure. We will only ever share data specific to its intended use. Specific details of what data we have shared is available to you on request.

Data retention – how long do we hold your personal data

We will not hold your personal data for longer than is necessary for the purposes described in this policy. We will keep your personal data whilst your accounts remain active. We may keep categories of personal data, e.g. name, date of birth and address, after your accounts are closed to meet any legal or regulatory requirements.

Your rights

You have several rights under data protection law, these are summarised below however for further information (in the UK) you should contact or seek further advice from the Information Commissioners Office

The right to be informed

You have the right to total transparency on how we are using your personal data, we will endeavour to make this clear by ensuring that this document is regularly reviewed and updated, but if you have any concerns or questions please send them to our staff at

Your right of access

You have the right to know what information we hold about you and how it is processed. If you wish to access your personal data, contact To process your request, we will ask you to provide proof of identity so that we can be sure we are releasing your personal data to the right person. We will respond to your request within the guidelines of these data protection guidelines.


The right to rectification

If you think that the information we hold about you is inaccurate or incomplete, or if your contact details change, please ask us to amend it by contacting We will process your request without delay.


The right to erasure

You reserve the right to ask us to delete your personal data, however, this is not an absolute right. We can refuse to erase personal data which we need to keep in order to comply with legal obligations. For example, we are required by VISA/MASTERCARD, AMEX and DISCOVER to keep transactional data for up to 5 years for possible investigations by law enforcement agencies or the fraud prevention departments of those entities. 

When you ask us to delete your personal data, we assume that you no longer wish to hear from us again. To ensure we do not send you any further communications regarding our products or services in future we will retain just enough of your personal data for suppression purposes.

The right to transfer your personal data (known as data portability)

You have the right to move, copy or transfer your personal data from one organisation to another. If you do wish to transfer your personal data, we would be happy to help. 

If you ask for a data transfer, we will give you a copy of your personal data in a structured, commonly used and machine-readable form (for instance, in a CSV file format). We can provide the personal data to you directly. 

When making a transfer request, it would be helpful if you can identify exactly what personal data you wish us to transfer. We will comply with your request within one month or, if the request is complex or there are several requests from you, within two months.

The right to object

If you would like us to stop processing your personal data for marketing purposes simply let us know by contacting

Our Promise:

  • That you control the personal data you provide to us
  • We will always inform you what personal data we are collecting from you, how we collect it, and how we will use it.
  • We will always use market leading technology and software to ensure that the personal data we have collected is secure.
  • Where we make use of third parties for services and this involves sharing your personal data, we will make sure they have the appropriate security measures.
  • We will only send you marketing communications if you have given consent that we can do so, and we will always offer you a clear and simple means of amending your preferences whenever you wish.

Policy Update

We may update this policy from time to time to take account of any new business activity or to reflect any changes in law or best practice in relation to data protection. We will notify you if we do so.

This policy was last updated on June 1, 2018