Owning your list
Know your list. Know the vintage changes and if they matter. Know the lateral sells, know the up sells. Leave your ego behind. Have the wines that your customers will buy, it’s not your personal cellar.
If it’s your list, you need to share that information. Getting servers to pay attention in staff meetings is never going to happen. Turn them on to wine, get them writing notes on ANYTHING they taste. Ask them about the wines, coach them. At the minimum, you should make a note card for every wine with quick notes on region, varietals, flavor and aroma characteristics, selling points/features.
In case of OOS, have the ability to cross sell. Don’t attempt the upsell!
Can’t sell wine that you can’t find. Simple and reliable organization for your storage. Add it into the wine’s name in your POS, have a map with multiple entries for a single wine. Someone ordering the Chateau Palmer Margaux may ask for it that way or say “Palmer Margaux” or just say “Margaux”. Make it easy.
- What is a sommelier
- Why should I certify?
- Prerequisites and Testing Criteria
- Wine List Creation
- Wine List Training
- Storage and Service Termperatures
- Introduction to Pairing and Components
- Pairing Concepts
- Service Intro and Presentation
- Service Opening the Bottle
- Sommelier Sample and Pouring Orders
- Sommelier Standards Sparkling Wine
- Sommelier Standards Beer Service
- Sommelier Certification Registration